Landing pages have a clear goal: turn visitors into customers. There are many ways a visitor can do this, including clicking on ‘buy’, registering for a newsletter, or even filling out a form.
What do landing pages look like?
Landing pages are generally designed to be minimal. Anything which diverts the visitor away from the goal is left out, so visitors should only see the most important information on your landing page.
As a general rule, landing pages should have as few links as possible so it doesn’t take your visitors away onto other pages.
Where are landing pages used?
Landing pages are often used for online marketing campaigns or SEO:
For SEO, optimize your pages with keywords that makes the visitor want to buy. So for example, use words such as ‘prices’, ‘buy’, or ‘order’ in combination with your Store Items.
During online marketing campaigns, your visitors will reach your landing page after clicking on your online advert.