We know how important it is for your contacts and customers to receive your emails. This article presents effective guidelines to prevent your genuine person-to-person email communications from being erroneously categorized as spam.
Tips for reaching your audience
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Dos
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Don'ts |
- Use an external provider to send messages to a large number of recipients.
To ensure your bulk emails aren't blocked, use reputable bulk email services like:
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- MailChimp or Marketo for marketing
- SendGrid or MailGun for transactional emails.
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Don't bulk email or use your Webmail for newsletters.
Your Webmail's anti-spam filters can be triggered by suspicious activities, and your email account may be blocked. In some cases, you will not be able to send emails until the next day. However, if you receive an email informing about your email being blocked, please get in touch with our support team.
To avoid any Webmail blockage:
- Don't email more than 200 recipients
- Don't send an email with the same content over 200 times or to different recipients
- Keep a regular, closely timed rhythm for sending your communication
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Make sure your list of recipients is up-to-date and accurate to avoid sending emails to invalid addresses, which can trigger spam indicators.
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Don't send emails to invalid recipients.
Employ confirmed opt-in practices when collecting email addresses, reducing the risk of unsolicited emails that are often marked as spam.
Provide an unsubscribe option to comply with legal requirements.
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- Maintain a safe and reputable business website and domain.
Ensure any companies referencing your business are reputable, as associations with spam could impact your domain's reputation.
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- Don't connect to your Jimdo email account from a public network.
Public Wi-Fi networks are often less secure than private networks. They are open to anyone, making them more vulnerable to attacks by hackers and malicious users who may try to intercept your data traffic, steal your personal information, or distribute malware.
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Tell your recipients to whitelist your email address to be certain they receive your messages.
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Don't share your credentials with third parties to avoid any misuse.
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Make the best content
Poor formatting, weird links or attachments can trigger spam filters. To avoid being considered as “spam”, we recommend paying attention to the following elements when creating an email.
Click on the plus symbol (+) on each category to look at our short list of best practices for content email writing.
Message Format
Use a mail client that follows email standards, provides both HTML and text versions of content, and formats email headers correctly.
Keep your email message layouts simple and avoid complex formatting with multiple images.
If you use HTML, make sure your emails are well constructed.
Avoid using invisible web-based tracking tools or active components in your messages, and instead link to media-rich content on your website.
Links
Insert only links to reputable sites in your message content.
Do not use IP addresses in your links. Instead, use a domain name.
Avoid using abbreviated URLs to avoid triggering spam filters.
Word Choice
Use personalised greetings and content. Use conversational language to prevent your content from appearing computer-generated.
Avoid excessive punctuation, capitalisation, and using common spam words.
Avoid disclaimers about not being spam.
Avoid referencing topics associated with spam, such as well-known brands, medications, sexual content, drugs, and financial schemes, even if your message's intent is legitimate.
Attachments
If you must send attachments, use simple and correctly spelled attachment names to reduce the risk of viruses.
Use cloud file services like Microsoft OneDrive or Google Drive to share files via links.
Avoid sending email attachments whenever possible, as they can raise suspicion and trigger filters.